Your buyers are asking AI. Are you in the answer?
The search engine is no longer the gatekeeper. Buyers now discover suppliers through AI assistants — ChatGPT, Perplexity, Gemini. If your brand isn't in those answers, you don't exist.
Talk to ParableThe shift
Discovery has moved.
“Two thirds of B2B buyers now use AI assistants when researching suppliers.”
It happened faster than anyone predicted. The buyer who once typed a query into Google and scrolled through ten blue links now asks an AI assistant a direct question and reads the answer. The AI summarises. It recommends. It names names. The companies it names win the meeting. The companies it doesn't name are invisible — regardless of how well they rank on page one.
The problem
Most companies were built for Google.
Your website was optimised for keywords. Your PR was measured in domain authority. Your content was written to rank. None of that was wrong — but it was built for a world where search engines returned links. AI assistants don't return links. They return answers. And the sources those answers draw on are not the same as the sources Google rewarded.
The companies that appear in AI answers have earned genuine authority — in trade press, in broadcast, in the citations that language models trust. That authority doesn't come from SEO. It comes from communications.
What we do
Three disciplines. One argument.
01
AI Search Visibility
We audit how AI systems currently represent your brand, identify the gaps, and build the editorial and citation presence that earns you a place in the answers. This is not SEO. It is a different discipline — one that requires understanding how large language models are trained and what sources they trust.
02
Digital PR
Coverage in the publications that matter to your buyers — and to the AI systems your buyers use. We place stories, secure bylines, and build the kind of third-party editorial record that language models treat as authoritative. Quality over volume, always.
03
Broadcast PR
Radio and television remain among the most trusted sources in any language model's training data. We secure broadcast coverage that builds authority where it counts — and that your buyers notice, because they still listen and watch.
Why it matters
Absent from the answer means absent from the shortlist.
of B2B purchase decisions now involve AI-assisted research at some stage.
The commercial consequence is straightforward. If an AI assistant is asked to recommend consultancies in your category and your name doesn't appear, you are not considered. No amount of cold outreach, paid media, or conference presence compensates for that absence. The shortlist is formed before the buyer picks up the phone.
Visibility in AI answers is not a nice-to-have. It is the new baseline for B2B marketing.
Work with us
If your buyers are asking AI about your category, we should talk.
Parable works with a small number of B2B clients at any one time. We are not a volume agency. We take on work where we believe we can make a material difference — and we are direct about when we can't.
Talk to Parable